Vols Go Global – Digital Campaign

For this university-led campaign, our goal was to increase student awareness and engagement with the Fulbright U.S. Student Program. Our team created a dynamic social-first campaign called Vols Go Global, which featured Instagram Reels, TikToks, and carousel posts that told authentic stories of UT students who had participated in Fulbright.

My contributions included content ideation, video scripting, social media scheduling, and writing captions tailored for each platform. I also helped craft a tone of voice that blended UT branding with a more adventurous, aspirational feel. The campaign aimed to shift perceptions of who could be a “Fulbrighter” by emphasizing accessibility, diversity, and personal growth.

This project helped me strengthen my skills in strategic content planning, social storytelling, and platform-specific engagement tactics.