Hi, I'm Vickie!
In today's digital-first world, businesses need strong, strategic marketing to stand out and grow. Through my education at the University of Tennessee’s Haslam College of Business and hands-on experience, I’ve built the creative, analytical, and digital skills needed to help brands thrive.
This portfolio showcases projects in market research, social strategy, visual content, and campaign planning—all reflecting my passion for understanding audiences and creating meaningful marketing experiences.
Education
The University of Tennessee, Knoxville
Haslam College of Business
B.S. in Business Administration – Marketing
Collateral: Human Resources
Graduation: May 2025
Experience & Skills
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Content Creation & Digital Marketing
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Designed engaging visuals and marketing materials using Photoshop, Canva, and Tableau to enhance brand storytelling.
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Assisted in creating engaging fan experiences through event coordination and brand activations.
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Managed social media engagement, helping increase audience interaction and brand awareness.
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Data & Analysis
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Utilized Excel to process and organize large datasets, including archiving and system updates.
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Applied Google Analytics insights to understand user engagement and improve digital content strategies.
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Assisted in organizing and tracking merchandise sales, contributing to a $20,000 fundraising goal.
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Customer Engagement & Brand Experience
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Created an inviting customer experience by managing in-store and event activations, leading to increased engagement.
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Developed product knowledge strategies to drive sales and grow customer loyalty programs.
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Provided high-level customer service across retail, hospitality, and event settings to enhance guest experiences.
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