UTK Fitness

In my visual marketing class, we were tasked with creating three distinct social media posts for a student organization, campus event, or Haslam-specific program at the University of Tennessee - Knoxville. I chose to focus on UTK Fitness and the TRECS (Tennessee Recreation Center for Students) for my project. I took the time to carefully identify my target audience while effectively incorporating UT's brand kit to ensure my designs align with the university's visual identity.